英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

2005年NPR美国国家公共电台三月-Google's Continued Expansion, Success

时间:2007-07-17 02:00来源:互联网 提供网友:atm009e   字体: [ ]
特别声明:本栏目内容均从网络收集或者网友提供,供仅参考试用,我们无法保证内容完整和正确。如果资料损害了您的权益,请与站长联系,我们将及时删除并致以歉意。
    (单词翻译:双击或拖选)
On Mondays, our business report focuses on technology.

Google has transformed itself from the little search engine that could into a major information hub, email service, software developer and more. It's already the place where most people go to find something on the Internet. But Google is morphing into a diversified1 tech-company. New York Times columnist2 David Pogue spoke3 to Morning Edition's Steve Ensteen about Google's success.

It's hard to identify on the surface what makes it so attractive to consumers. You go to their website, type in a couple of words, you search.

Indeed, and that was its initial attraction. It was the one search engine that didn't have blinky ads and color. And also it's really important to understand the corporate4 philosophy which is "Don't be evil". They actually tell you this, don't be evil. And originally what they meant by that was when you search for French dolls, don't slip ads for French doll companies in among the search results, so that you can tell which are genuine information sites and which are paid ads. Google was the first to segregate5 the ads of the site and clearly mark them.

As someone has used Google, it's not entirely6 clear to me from the outside how they really do make money, how they make money off me?

Ah, man, they make money hand over fist from that web page search engine. They make money by selling the ads that are off to the side. See, what happens is, let's say, you have a small company that makes good-luck charms out of rabbit's feet, so you pay Google to bring up your ad off to the side. Every time someone search for a rabbit's foot, and every time I, the searcher click your ad, you pay Google 29 cents or 50 cents or however much they've charged it depending on the capacity.

As the company has grown and gotten bigger, how is it going to manage to avoid being ,as you put it, evil, if they ever were to step into or try to divert the course of the flow of information that goes through this site. Millions of searchers over the course in any given year. There is a lot of potential evil that could be done.

Well, that's a brilliant point. Google has become Microsoft. Google has become so huge and so important that little movements cause big ripples7. For example, Google recently changed in a tiny subtle way the algorithm it uses to bring up certain searches, trying to make it better all the time. Unfortunately, this caused thousands of small businesses to have their profits cut in half, their responses cut in half or go away entirely because their ads no longer appeared at the same priority level they used to. So there goes their businesses just from a tiny little rule change by the Google computers. And as they grow bigger and more powerful, every little step they take, like an elephant in the garden ,is gonna wind up trampling8 somebody.

Is this a company that is also powerful in the sense of being influential9?

Absolutely, there are now a whole raft of Google imitators, one of which is Microsoft, who recently tried it out MSN search which could not look more like Google if you ran it through a Xerox10 machine. Google came out with this desktop11 searching product that can actually find words inside all the files in your hard drive. And now, everyone else has one of those too.

What is the software that Google is now developing and giving away?

The latest one is the thing called Picasa 2. It's a photo editing and cataloging program along lines of iPhoto for the Macintosh or Photoshop elements. Except it's free, but it is really pretty amazing.It just scans your hard drive for every picture you've got, lets you neatly12 organize, edit. It's beautiful and it's really easy to use.

We've brought this up on the computer in front of me here and there is a photograph of...well , it is a photograph of a hard-hitting interview we recently did here in NPR with Elmo, the pleasant mystery character. Elmo is a little dark in the photograph and we are gonna just see how quickly I can correct it. This is a thing called "fill light" and I can just move this light to the side and, well, brightens the photograph.

It's, yeah, simulates a fill flash that you had. But try this you use that same editing screen. You notice ,there is a button that says:"I am feeling lucky"

Oh yes...
hahaha....

Inherited ,of course from the Google website words, it says:" I am feeling lucky." In this case..

That's rather than, You do the searching rather than getting a thousand responses back, hey, I am feeling lucky. And it just picks one that might be your best choice.

It picks the first result ,the most likely one to answer your question.That's right.

Well, you know what? I am feeling lucky so ,I will click it, and, gradual lightening of this very dark photograph, it looks a little clearer now, I can see Elmo a little better than I could before.

And if you started with a worse photo, you would have seen colors brightening up ,detail sharpening up too.It just does an overall balancing of the whole photo without making you worry about the technical parameters13.

So how are they making money off giving away this software?

They are not. They are losing money hand over fist on that, baby. They promise they are not going to take away anything they put in it now and they promise they won't start charging for it. I suspect what they 'll do is things like letting you order prints or letting you post your own art gallery website and charging you small amount by adding those features to the program.

The problem with almost every website that has come up over the last decade or so is that it becomes very hard to make money and keep making money because there can be a thousand other people who can do the same thing. Do you think that in the long term, Google has some quality that other competitors, like Microsoft, who you mentioned, will not be able to replicate14.

I think Google's chances are very good in keeping a step ahead of the competition, although, Microsoft ,truly , is breathing down their neck. And the answer, the reason is that Google hires geniuses. They get 1,500 resumes a day. They hire the best of the best and the brightest. And they already have such a massive power position in terms of ,you know, eyeballs on the webs ,so, in the short term, I don't expect to see Google going away any time soon.

David Pogue,the New York Times, thanks very much.

My pleasure.

点击收听单词发音收听单词发音  

1 diversified eumz2W     
adj.多样化的,多种经营的v.使多样化,多样化( diversify的过去式和过去分词 );进入新的商业领域
参考例句:
  • The college biology department has diversified by adding new courses in biotechnology. 该学院生物系通过增加生物技术方面的新课程而变得多样化。 来自《简明英汉词典》
  • Take grain as the key link, develop a diversified economy and ensure an all-round development. 以粮为纲,多种经营,全面发展。 来自《现代汉英综合大词典》
2 columnist XwwzUQ     
n.专栏作家
参考例句:
  • The host was interviewing a local columnist.节目主持人正在同一位当地的专栏作家交谈。
  • She's a columnist for USA Today.她是《今日美国报》的专栏作家。
3 spoke XryyC     
n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说
参考例句:
  • They sourced the spoke nuts from our company.他们的轮辐螺帽是从我们公司获得的。
  • The spokes of a wheel are the bars that connect the outer ring to the centre.辐条是轮子上连接外圈与中心的条棒。
4 corporate 7olzl     
adj.共同的,全体的;公司的,企业的
参考例句:
  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。
5 segregate eExys     
adj.分离的,被隔离的;vt.使分离,使隔离
参考例句:
  • We have to segregate for a few day.我们得分离一段日子。
  • Some societies still segregate men and women.有的社会仍然将男女隔离。
6 entirely entirely     
ad.全部地,完整地;完全地,彻底地
参考例句:
  • The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
  • His life was entirely given up to the educational work. 他的一生统统献给了教育工作。
7 ripples 10e54c54305aebf3deca20a1472f4b96     
逐渐扩散的感觉( ripple的名词复数 )
参考例句:
  • The moon danced on the ripples. 月亮在涟漪上舞动。
  • The sea leaves ripples on the sand. 海水在沙滩上留下了波痕。
8 trampling 7aa68e356548d4d30fa83dc97298265a     
踩( trample的现在分词 ); 践踏; 无视; 侵犯
参考例句:
  • Diplomats denounced the leaders for trampling their citizens' civil rights. 外交官谴责这些领导人践踏其公民的公民权。
  • They don't want people trampling the grass, pitching tents or building fires. 他们不希望人们踩踏草坪、支帐篷或生火。
9 influential l7oxK     
adj.有影响的,有权势的
参考例句:
  • He always tries to get in with the most influential people.他总是试图巴结最有影响的人物。
  • He is a very influential man in the government.他在政府中是个很有影响的人物。
10 xerox ffPwL     
n./v.施乐复印机,静电复印
参考例句:
  • Xerox and Lucent are two more high-tech companies run by women.施乐和朗讯是另外两家由女性经营的大科技公司。
  • You cannot take it home,but you can xerox it.你不能把它带回家,但可以复印。
11 desktop sucznX     
n.桌面管理系统程序;台式
参考例句:
  • My computer is a desktop computer of excellent quality.我的计算机是品质卓越的台式计算机。
  • Do you know which one is better,a laptop or a desktop?你知道哪一种更好,笔记本还是台式机?
12 neatly ynZzBp     
adv.整洁地,干净地,灵巧地,熟练地
参考例句:
  • Sailors know how to wind up a long rope neatly.水手们知道怎样把一条大绳利落地缠好。
  • The child's dress is neatly gathered at the neck.那孩子的衣服在领口处打着整齐的皱褶。
13 parameters 166e64f6c3677d0c513901242a3e702d     
因素,特征; 界限; (限定性的)因素( parameter的名词复数 ); 参量; 参项; 决定因素
参考例句:
  • We have to work within the parameters of time. 我们的工作受时间所限。
  • See parameters.cpp for a compilable example. This is part of the Spirit distribution. 可编译例子见parameters.cpp.这是Spirit分发包的组成部分。
14 replicate PVAxN     
v.折叠,复制,模写;n.同样的样品;adj.转折的
参考例句:
  • The DNA of chromatin must replicate before cell division.染色质DNA在细胞分裂之前必须复制。
  • It is also easy to replicate,as the next subsection explains.就像下一个小节详细说明的那样,它还可以被轻易的复制。
本文本内容来源于互联网抓取和网友提交,仅供参考,部分栏目没有内容,如果您有更合适的内容,欢迎点击提交分享给大家。
------分隔线----------------------------
TAG标签:   npr  公共电台  google  expansion  succ
顶一下
(1)
100%
踩一下
(0)
0%
最新评论 查看所有评论
发表评论 查看所有评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:
听力搜索
推荐频道
论坛新贴