财富精英励志演讲85:在疯狂中我们看到了天才(5)

 　　I'd like to just take a moment and thank the outgoing Board members. I think it has not heen an easy job to be a Board member of Apple over the last few years. These are very decent people and they've been trying very hard to do the right thing for the company. To welcome our new Board members, I think we have a really exciting task ahead of us: to help the management team and guide Apple back to health and to prosperity. And so I hope you'll agree that this is a pretty sweeping¹ change. We're adding a tremendous amount of industry expertise². We are not naming a Chairman at this time. We're going to wait till we have a new CEO, and sort things when that happens.

　　我想要用一点时间去感谢那些即将离任的董事会成员。我想这些年来作为苹果的董事会成员，并非易事。他们是非常不错的人，一直试图为公司做正确的事情，可谓尽心竭力。同时也欢迎新董事会成员的加入，我想我们有非常振奋人心的任务在眼前：管理整个团队并且引导苹果重新恢复生机和繁荣。因此，我希望 你们也认同，这是一个意义深远的变革。我们注入了巨大的行业知识和技能，我们这次不会指定一个董事长，而是等待一个合适的首席执行官出现，到时让他掌管—切。

　　OK, next. Market focus. I can't get anyone to tell me the definitive³ market share number for Apple, but it's around 7%, from what I can gather. And the question is where is Apple relevant? Where is Apple still the dominant⁴ player? Which market segments? And there are two. The first one, I call creative content. It's publishing, design, pre-press, etc. It's creative professionals using computers. And what's interesting is that Apple is still the dominant market leader for creative professionals, by far. It's like 80% of the computers used in advertising⁵ and graphic⁶ arts, design, pre-press are all Macintoshes. And 64%, that's the best number I can find, 64% of all Internet websites are created using a Mac. It's amazing.

　　好，接下来要谈市场定位的问题。是的，我不可能让任何人告诉我苹果确切的市场股份数字，但超过7%的部分是我能收集到的。问题的关键是，哪个领域对苹果来说意义重大？苹果在哪个领域仍然是主控角色？市场的主导在哪里？有两个。第一个我称之为创新产品， 也就是出版、设计、预印等等。 这是创新领域的专业人士使用的电脑。有趣的是，苹果仍然是为创新领域专业人士提供产品的市场主导。到目前为止，有约80%左右的Mac电脑被运用于广告及制图艺术、设计和预印方面。并且有64% 的互联网网页是用苹果电脑做的，这是我所发现的最棒的数字。这太不可思议了。

1 sweeping   

adj.范围广大的，一扫无遗的

参考例句：

• The citizens voted for sweeping reforms.公民投票支持全面的改革。
• Can you hear the wind sweeping through the branches?你能听到风掠过树枝的声音吗？

2 expertise   

n.专门知识(或技能等)，专长

参考例句：

• We were amazed at his expertise on the ski slopes.他斜坡滑雪的技能使我们赞叹不已。
• You really have the technical expertise in a new breakthrough.让你真正在专业技术上有一个全新的突破。

3 definitive   

adj.确切的，权威性的；最后的，决定性的

参考例句：

• This book is the definitive guide to world cuisine.这本书是世界美食的权威指南。
• No one has come up with a definitive answer as to why this should be so.至于为什么该这样，还没有人给出明确的答复。

4 dominant   

adj.支配的，统治的；占优势的；显性的；n.主因，要素，主要的人(或物)；显性基因

参考例句：

• The British were formerly dominant in India.英国人从前统治印度。
• She was a dominant figure in the French film industry.她在法国电影界是个举足轻重的人物。

5 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

6 graphic   

adj.生动的，形象的，绘画的，文字的，图表的

参考例句：

• The book gave a graphic description of the war.这本书生动地描述了战争的情况。
• Distinguish important text items in lists with graphic icons.用图标来区分重要的文本项。