财富精英励志演讲106:艰难的抉择(7)

 　　But what I know about business in life is that there are many, many, many opportunities to lose your way, there are many opportunities to lose your way because you are overcame by greed¹. That's what the backdating stock option scandal's about. People have been overcome by greed and they have forgotten the fundamentals about what's right and what's wrong. People can be overcome by their ambition. "I'm going to do this because if I do this I get the next job or I save the job I have." People can be overcome by fear, I talk a lot about fear in this book because if you want to change what people are doing, you have to understand that people are afraid of change, change is always resisted, it's human nature. Why is the change resisted? Because people fear the unknown; and because the nature momentum² of any institution is to preserve the status quo. Why? Because the status quo preserves the position of those who hold power. It is human nature that people who have power want to keep it. And so any institution is focused on the preservation³ of the power of those who already have it, human nature. If you want to transform something as we had to transform a great company called Hewlett Packard, you have to understand fear. You have to understand human motivation and you got understand the numbers. This book is about all those things, and I'm gonna stop talking here in about 2 minutes so we have plenty of time for your questions.

　　但是我知道在现实的生意场上，有太多太多的可能会迷失自己，丧失机会，因为你会被贪婪所击败。这就是股票期权回溯丑闻的实质：人们屈服于贪婪，忘记了是非原则。人们会屈服于野心：我这样做是为了下一份工作或是保住这一份工作。人们也会屈服于恐惧，书中我多次谈到恐惧。因为要改变人们的所作所为，就要明白人是害怕改变的。抗拒改变是人的天性。为什么会抗拒改变呢？这是因为人们害怕未知事物，因为任何组织的自然倾向是维持现状。为什么？因为维持现状可保证当权者的地位，当权者要维护权力是人的天性。所以，任何组织都专注于维护当权者的权力——这是人的天性。如果你想改变什么，正如我们必须改变一个伟大的企业——惠普。你必须明白恐惧，你必须明白人性激励，你必须明白数据。这就是本书的一切。我再有两分钟就结束，留给大家足够的时间提问。

1 greed   

n.贪食，贪心，贪婪

参考例句：

• His greed knows no limits.他的贪心永无止境。
• Greed was his only motive for stealing.贪婪是他盗窃的唯一动机。

2 momentum   

n.动力，冲力，势头；动量

参考例句：

• We exploit the energy and momentum conservation laws in this way.我们就是这样利用能量和动量守恒定律的。
• The law of momentum conservation could supplant Newton's third law.动量守恒定律可以取代牛顿第三定律。

3 preservation   

n.保护，维护，保存，保留，保持

参考例句：

• The police are responsible for the preservation of law and order.警察负责维持法律与秩序。
• The picture is in an excellent state of preservation.这幅画保存得极为完好。