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时间:2005-06-08 16:00来源:互联网 提供网友:幽幽草   字体: [ ]


   Two of the business world's fastest movers, Sony and Microsoft, are 1)vying for the 2)supremacy of the 3)booming video games industry. The game's market is a cultural phenomenon. As a form of entertainment, it's been vastly 4)underrated and yet in terms of sales, it's bigger than movies, bigger than videos and fast catching1 up with the music business. And as current market leaders, Sony are in pole position. The new 5)console is Sony's most important product ever. At its peak, the original Play Station accounted for 40% of Sony's profits. The first Play Station still dominates the 20 billion dollar global games market. The new console has to deliver this and more, so far so good.

   Sony aren't the only players in the game's market, two other Japanese companies Sega and Nintendo are also in the business. But they have sold mainly to children. So in claiming the cash of mostly male 20 something like Paul, Sony have left the rest for dead in the adult games market until now. Play Station's grip on this grown up market is about to be challenged by the richest kid on the block. In just over 25 years, Microsoft have risen to the top of the personal computer business. 90% of the world's computers use their software and they have a stock market worth of over 300 billion dollars. Now the world's most valuable company want to conquer the games machine business and they don't like losing. And this 6)prototype is what Microsoft's image of fun currently looks like, the big sell, is that it will be three times more powerful than Play Station 2. The Xbox is Microsoft's biggest ever project.

Robbie Bach (Chief Officer Xbox): If you compare it to something like Windows 95, this will be dramatically bigger than that, in terms of our focus, our efforts and our intent to be successful. Obviously Windows 95 at the time was a big event. But when you look at what we are trying to do, we are trying to reach consumers around the world with a new message, and a new product, that's gonna take a scale and a commitment of effort that Microsoft's never done before.

   Over the short life-time of the video game's industry, the technical capacity of the machine has improved rapidly. Year on year consoles have provided clearer 7)graphics, better audio and more exciting experiences for the player. Games technology, and which company bodes  the best, is a key battle ground for both Sony and Microsoft.

    Play Station 2 has a built-in DVD player and you can link up other devices through it.

Alan Welsman (Marketing Director, Play Station): You will be able to connect your 8)camcorder to it, or a digital camera or any home recording2 device, a mini-disc something like that. You can connect all of these so if you wanted to record yourself and put yourself into a game or use some software on Play Station 2, that allows you to 9)compile home videos whatever, you can do that through the Play Station 2.

     But much more than this Play Station 2 will have Internet access. Information and entertainment can be downloaded from the web and experienced by the once humble3 game's console.

Alan Welsman: Play Station 2 is probably the key 10)component of this strategy to build into this network entertainment world. The world where you can download the movies of your choice and the music of your choice. It's vitally important for that, as if you like as a Trojan horse in a living room to provide that to consumers.

    Microsoft are more 11)circumspect about their long term plans for the Xbox, sticking to the line that it's really just a machine to play games on, they say Sony are 12)barking up the wrong tree.

Robbie Bach: I actually would argue that the console market isn't drifting that way. I think there's a phrase we use where we say technologies 13)converged but the devices don't. And in fact in the technology, that's going on in the states, things are converging4. In fact, our Xbox is based very much on a very traditional PC architecture design. So that technology is converging, and that's good. But the device itself, the box has to be very dedicated5 to what you want to have happen in a game, because otherwise you get what I call the toaster telephone, which is an interesting device, that technically6 you can produce, but the consumers don't really want. They want a great toaster and a great telephone; not some bad mix of the two.

    Right now this appears to be a clear difference between the two giants, but it will surely disappear if the games console sitting under your T.V. does indeed become the nerve center of home entertainment, because in this new battle, the potential rewards could be immense.





罗比·巴赫(Xbox主要工作人员):如果拿它与视窗95做比较,这计划的规模可大多了。我们专心致志,誓要成功。 显然当年推出视窗95时曾轰动一时。但如果你注意到的话,这次我们试着要向全球消费者推出的是全新的概念和全新的产品,微软投入的决心和精力是空前的。










1) vie  v. 竞争

2) supremacy   n. 至高无上,霸权

3) booming   a. 急速发展的

4) underrate   v. 低估,看轻

5) console  n. 安慰,托架,控制台

6) prototype   n. 原型

7) graphics  n. 图画,图形

8) camcorder  n. 可携式录像机

9) compile   v. 编译,编写

10) component   n. 成分,因素

11) circumspect   a. 慎重的,周到的

12) bark up the wrong tree 攻错了目标

13) converge   v. 会聚


1 catching cwVztY     
  • There are those who think eczema is catching.有人就是认为湿疹会传染。
  • Enthusiasm is very catching.热情非常富有感染力。
2 recording UktzJj     
  • How long will the recording of the song take?录下这首歌得花多少时间?
  • I want to play you a recording of the rehearsal.我想给你放一下彩排的录像。
3 humble ddjzU     
  • In my humble opinion,he will win the election.依我拙见,他将在选举中获胜。
  • Defeat and failure make people humble.挫折与失败会使人谦卑。
4 converging 23823b9401b4f5d440f61879a369ae50     
adj.收敛[缩]的,会聚的,趋同的v.(线条、运动的物体等)会于一点( converge的现在分词 );(趋于)相似或相同;人或车辆汇集;聚集
  • Plants had gradually evolved along diverging and converging pathways. 植物是沿着趋异和趋同两种途径逐渐演化的。 来自辞典例句
  • This very slowly converging series was known to Leibniz in 1674. 这个收敛很慢的级数是莱布尼茨在1674年得到的。 来自辞典例句
5 dedicated duHzy2     
  • He dedicated his life to the cause of education.他献身于教育事业。
  • His whole energies are dedicated to improve the design.他的全部精力都放在改进这项设计上了。
6 technically wqYwV     
  • Technically it is the most advanced equipment ever.从技术上说,这是最先进的设备。
  • The tomato is technically a fruit,although it is eaten as a vegetable.严格地说,西红柿是一种水果,尽管它是当作蔬菜吃的。
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