16.营销（2）

质量是这次促销活动的重点。Quality is the focus of the promotion¹.

同类表达 What is the selling point? 它的卖点是什么？

❷ 我们需要有力的广告宣传。We need a strong ad campaign.

同类表达 We need financial support from a sponsor². 我们需要赞助商的资金支持。

❸ 在这个月底我们将开展一项电子营销活动。We will start an e-marketing campaign at the end of this month.

同类表达 We will start a large-scale promotional campaign next week. 我们下周将举行一场大型促销活动。

❹ 我还有很多其他的妙计。I have a number of other tricks up my sleeve.

对话 A: I have a number of other tricks up my sleeve. 我还有很多其他的妙计。

B: Go ahead. 继续说。

❺ 买一件，第二件半价。Buy one and get the second at half price.

同类表达 Use our phone for two weeks and it's absolutely free. 免费体验使用我们的电话两周。

❻ 我们应该考虑使用哪种促销渠道呢？Which promotional channels are we considering?

这样回答 Packing has a close relationship with sales. 产品的包装与其销售有很大关系。

❼ 消费每满千元即可享受百分之二十的现金回馈。You will receive twenty percent cash back for every $1,000 you spend.

这样回答 We'll prepare souvenirs for customers and reporters. 我们将为顾客和记者准备纪念品。

❽ 老顾客可以打八折。20％ discount for long-standing clients³.

同类表达 We have delivery⁴ special for long-standing customers. 我们对老客户有送货的优惠。

Any long-standing customer can get free packing. 任何一个老顾客可享受免费包装的服务。

❾ 这款超值组合中含有一个旅行套装。This value package comes with a complete travel set.

❿ 如果付现金，可以再便宜一些。If you can pay in cash, I can lower the price a bit.

对话 A: Can I get some discount? 能给我打折吗？

B: If you can pay in cash, I can lower the price a bit. 如果付现金，可以再便宜一些。

1 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

2 sponsor   

vt.发起，主办；资助；n.发起者，资助人

参考例句：

• Sponsor stated they have no idea where he is.赞助方表示他们不知道他在哪儿。
• The sponsor has permanent ad on the website commonly.赞助商一般在网站上有永久性广告。

3 clients   

n.顾客( client的名词复数 )；当事人；诉讼委托人；[计算机]客户端

参考例句：

• a lawyer with many famous clients 拥有许多著名委托人的律师
• She understood the importance of establishing a close rapport with clients. 她懂得与客户建立密切和谐的关系的重要性。

4 delivery   

n.交付；投递；分娩；解救者；演讲的风格

参考例句：

• The strike caused a great delay in the delivery of the mail.这次罢工严重地延误了邮件的投递。
• He was employed at the local grocery store as a delivery boy.他受雇于当地杂货店当送货员。