15.营销（1）

你把品牌发展的重点放在哪一步？Which of the steps are you focusing on in brand growth?

这样回答 Our business plan should focus on dominating¹ the market. 我们商业计划的重点应该是占有市场。

❷ 我们最好首先重视开发我们在市场上已经拥有的品牌。I think we'd better first pay attention to developing our brand in the markets we already have.

对话 A: What do you think about it? 对此你怎么看？

B: I think we'd better first pay attention to developing our brand in the markets we already have.我们最好首先重视开发我们在市场上已经拥有的品牌。

❸ 我们要建立起顾客的品牌忠诚度。We should establish customer loyalty².

同类表达 The customers still don't trust in our brand. 顾客还不信任我们的品牌。

❹ 我们需要开拓新市场。We need to work on opening new markets.

同类表达 We need to develop the overseas market. 我们需要开拓海外市场。

❺ 对于我们新的市场开发策略你怎么看？What do you think of our new market development strategy?

这样回答 I think we need to do more research. 我想我们需要做更多的调研。

❻ 我们应该为新产品做广告。We should advertise our new product.

同类表达 We must accelerate our advertising³. 我们必须加快广告宣传的速度。

❼ 我们当然需要选择网络作为市场营销的工具。We sure need to choose the Internet as a way of marketing⁴.

同类表达 We should set up new social media pages. 我们应该创建新的社交网页。

❽ 你们应该满足顾客当前的需求。You should meet customers' current needs.

同类表达 You should make a great effort to attract customers. 你们应该尽力吸引顾客的注意。

❾ 你们打算使用什么广告媒体？What advertising media do you plan to use?

同类表达 We're going to hold press conference. 我们要召开记者招待会。

❿ 我们要想出两套完全不同的推销方案。We've got to come up with two completely different sales pitches.

对话 A: What can we do to solve this problem? 我们要如何解决这个问题？

B: We've got to come up with two completely different sales pitches. 我们要想出两套完全不同的推销方案。

1 dominating   

adj.有领导作风的；统治的，独裁的v.控制( dominate的现在分词 )；在…中占首要地位；在…中具有最重要（或明显）的特色；在…中拥有最重要的位置

参考例句：

• He is dominating and active in manner. 他有领导作风而且能采取主动。 来自《简明英汉词典》
• Gradually commodity production becomes the dominating form. 商品生产逐渐地成了统治的形式。 来自英汉非文学 - 家庭、私有制和国家的起源

2 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

4 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。