14.消费者研究

我们有三种不同的目标群体。We have three different target groups.

同类表达 According to the analysis, the target consumers seem to consider the product as an impractical thing. 根据分析，目标消费者认为这个产品不实用。

❷ 我们的消费群体都有怎样的教育背景？What kind of educational background does our audience have?

❸ 我们的顾客大多是中低收入水平。Our consumers are mostly mid¹ to low income levels.

同类表达 Our consumers are mostly high income level. 我们的顾客大多是高收入水平。

❹ 我们这次的目标是婴儿的妈妈。We are dealing² with mothers of infants this time.

这样提问 Who's our target group? 我们的目标群体是谁？

❺ 我们的产品很受青少年欢迎。Our products are popular among young people.

同类表达 The report said that we have potential in the market. 报告表明，我们在市场上有一定潜力。

❻ 他们的平均年龄是多少？What's their average age?

对话 A: What's their average age? 他们的平均年龄是多少？

B: About forty to fifty. 大约四十到五十岁。

❼ 我们一定要把目标受众考虑进去。We have to take the target audience into account.

同类表达 They are brand new to consumers. 对于消费者来说它们是全新的。

❽ 你想要传递给目标消费者的整体信息是什么？What is the overall message you are trying to convey to your target audience?

这样回答 Our products are of high quality and inexpensive. 我们的产品物美价廉。

❾ 我们怎样满足目标消费群体的需求？How can we meet the target audience's needs?

同类表达 We focus on people aged³ between twenty and thirty. 我们的目标群体是年龄在二十到三十岁之间的人。

❿ 我们产品的消费者主要是在三十岁到四十岁之间。Our prime consumers would be between thirty and forty years old.

同类表达 Teenagers are the chief market for jeans. 青少年是牛仔裤的主要销售对象。

1 mid   

adj.中央的，中间的

参考例句：

• Our mid-term exam is pending.我们就要期中考试了。
• He switched over to teaching in mid-career.他在而立之年转入教学工作。

2 dealing   

n.经商方法，待人态度

参考例句：

• This store has an excellent reputation for fair dealing.该商店因买卖公道而享有极高的声誉。
• His fair dealing earned our confidence.他的诚实的行为获得我们的信任。

3 aged   

adj.年老的，陈年的

参考例句：

• He had put on weight and aged a little.他胖了，也老点了。
• He is aged,but his memory is still good.他已年老，然而记忆力还好。