乔布斯传 第447期:回到未来(5)

 Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac. 但乔布斯对这种论证不予考虑。他们还在iMac外壳的顶部设计了一个内嵌的提手。

It was more playful and semiotic than it was functional¹. 它的趣味性和象征意义要大于其功能性。

This was a desktop² computer; not many people were really going to carry it around. 这是一台台式计算机，不会有什么人提着它到处走。

But as Ive later explained: Back then, people weren't comfortable with technology. 但艾弗是这样想的：当时，人们对科技并不“感冒”。

If you're scared of something, then you won't touch it. 当你畏惧一样东西的时候，你不会去触碰它。

I could see my mum being scared to touch it. 我就看到我妈妈不敢碰计算机。

So I thought, if there's this handle on it, it makes a relationship possible. 所以我就想，如果它上面有个提手，就能使一种关系变为可能。

It's approachable. It's intuitive. It gives you permission to touch. 它是易于接近的，是与生俱来的，它允许你去触摸它。

It gives a sense of its deference³ to you. 它使你觉得它与众不同。

Unfortunately, manufacturing a recessed⁴ handle costs a lot of money. 糟糕的是，要制造一个凹陷的提手需要大量投入。

At the old Apple, I would have lost the argument. 这要是在以前的苹果公司，我的想法肯定会被否决。

What was really great about Steve is that he saw it and said, "That's cool!" 让人惊喜的是，乔布斯第一眼看到它的时候就说了一句，“这太酷了！”

I didn't explain all the thinking, but he intuitively got it. 我从没向他解释过为何要这样做，但他就是自然而然地领会了。

He just knew that it was part of the iMac's friendliness⁵ and playfulness. 他认为，这就是iMac友好及有趣的方面之一。

1 functional   

adj.为实用而设计的，具备功能的，起作用的

参考例句：

• The telephone was out of order,but is functional now.电话刚才坏了，但现在可以用了。
• The furniture is not fancy,just functional.这些家具不是摆着好看的，只是为了实用。

2 desktop   

n.桌面管理系统程序；台式

参考例句：

• My computer is a desktop computer of excellent quality.我的计算机是品质卓越的台式计算机。
• Do you know which one is better,a laptop or a desktop?你知道哪一种更好，笔记本还是台式机？

3 deference   

n.尊重，顺从；敬意

参考例句：

• Do you treat your parents and teachers with deference?你对父母师长尊敬吗？
• The major defect of their work was deference to authority.他们的主要缺陷是趋从权威。

4 recessed   

v.把某物放在墙壁的凹处( recess的过去式和过去分词 )；将（墙）做成凹形，在（墙）上做壁龛；休息，休会，休庭

参考例句：

• My rooms were large, with deeply recessed windows and painted, eighteenth-century panellin. 我住的房间很宽敞，有向里凹陷很深的窗户，油漆过的十八世纪的镶花地板。 来自辞典例句
• The Geneva meeting recessed while Kennety and Khrushchev met in Vienna. 肯尼迪同赫鲁晓夫在维也纳会晤时，日内瓦会议已经休会。 来自辞典例句

5 friendliness   

n.友谊，亲切，亲密

参考例句：

• Behind the mask of friendliness,I know he really dislikes me.在友善的面具后面，我知道他其实并不喜欢我。
• His manner was a blend of friendliness and respect.他的态度友善且毕恭毕敬。