乔布斯传 第520期:华纳音乐(1)

 Warner Music 华纳音乐

At the beginning of 2002 Apple faced a challenge. 2002年初，苹果公司遇到了一个挑战。

The seamless connection between your iPod, iTunes software, and computer made it easy to manage the music you already owned. iPod、iTunes软件和计算机之间的无缝连接以让你更方便地管理音乐。

But to get new music, you had to venture out of this cozy¹ environment and go buy a CD or download the songs online. 但是如果要得到新的音乐，你必须要离开这样一个“舒适”的环境，去外面购买CD，或者在网上下载歌曲。

The latter endeavor usually meant foraying into the murky² domains³ of file-sharing and piracy⁴ services. 如果选择第二种方式，就意味着要涉足文件分享和盗版服务的灰色地带。

So Jobs wanted to offer iPod users a way to download songs that was simple, safe, and legal. 所以，乔布斯希望给iPod用户提供一个简单、安全且合法的下载音乐的方式。

The music industry also faced a challenge. 音乐产业也面临着一个挑战。

It was being plagued by a bestiary of piracy services -- Napster, Grokster, Gnutella, Kazaa 它其实已经受到了一系列盗版的侵害--Napster, Grokster、Gnutella, Kazza

that enabled people to get songs for free. 人们可以从这些服务商那里下载免费歌曲。

Partly as a result, legal sales of CDs were down 9% in 2002. 正是在一定程度上受到了这样的冲击，2002年正版CD的销量下降了9%。

The executives at the music companies were desperately⁵ scrambling⁶, 音乐公司的高层们都陷入了极度混乱，

with the elegance⁷ of second-graders playing soccer, to agree on a common standard for copy-protecting digital music. 不过却不能像启斯东警察般在疯狂中保持精确的思考，他们迫切地需要制定保护数字音乐版权的通用标准。

Paul Vidich of Warner Music and his corporate⁸ colleague Bill Raduchel of AOL Time Warner were working with Sony in that effort, 当时，华纳音乐的保罗·维迪奇和同属A0L时代华纳集团的比尔·拉杜切尔为此正在和索尼公司合作，协同制定规则，

and they hoped to get Apple to be part of their consortium. 他们希望把苹果公司也拉进来。

So a group of them flew to Cupertino in January 2002 to see Jobs. 于是，一行人在2002年1月飞到库比蒂诺去见乔布斯。

 

1 cozy   

adj.亲如手足的，密切的，暖和舒服的

参考例句：

• I like blankets because they are cozy.我喜欢毛毯，因为他们是舒适的。
• We spent a cozy evening chatting by the fire.我们在炉火旁聊天度过了一个舒适的晚上。

2 murky   

adj.黑暗的，朦胧的；adv.阴暗地，混浊地；n.阴暗；昏暗

参考例句：

• She threw it into the river's murky depths.她把它扔进了混浊的河水深处。
• She had a decidedly murky past.她的历史背景令人捉摸不透。

3 domains   

n.范围( domain的名词复数 )；领域；版图；地产

参考例句：

• The theory of thermodynamics links the macroscopic and submicroscopic domains. 热力学把宏观世界同亚微观世界联系起来。 来自辞典例句
• All three flow domains are indicated by shading. 所有三个流动区域都是用阴影部分表示的。 来自辞典例句

4 piracy   

n.海盗行为，剽窃，著作权侵害

参考例句：

• The government has already adopted effective measures against piracy.政府已采取有效措施惩治盗版行为。
• They made the place a notorious centre of piracy.他们把这地方变成了臭名昭著的海盗中心。

5 desperately   

adv.极度渴望地，绝望地，孤注一掷地

参考例句：

• He was desperately seeking a way to see her again.他正拼命想办法再见她一面。
• He longed desperately to be back at home.他非常渴望回家。

6 scrambling   

v.快速爬行( scramble的现在分词 )；攀登；争夺；（军事飞机）紧急起飞

参考例句：

• Scrambling up her hair, she darted out of the house. 她匆忙扎起头发，冲出房去。 来自《现代英汉综合大词典》
• She is scrambling eggs. 她正在炒蛋。 来自《简明英汉词典》

7 elegance   

n.优雅；优美，雅致；精致，巧妙

参考例句：

• The furnishings in the room imparted an air of elegance.这个房间的家具带给这房间一种优雅的气氛。
• John has been known for his sartorial elegance.约翰因为衣着讲究而出名。

8 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。