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SSS 2011-05-10

时间:2011-06-04 08:49来源:互联网 提供网友:wanglihong80   字体: [ ]
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    (单词翻译:双击或拖选)

This is Scientific American’s 60-Second Science. I’m Christopher Intagliata. Got a minute?

One way advertisers convince us to buy something is to remind us that we’ve enjoyed their product before. But unfortunately, we can have fond memories of a product that we’ve never even had or that doesn’t even exist.

A hundred volunteers looked at print ads for Orville Redenbacher's "Gourmet1 Fresh" popcorn2—a variety that researchers made up. Some subjects saw an ad with a vivid description of the brand's “big white fluffy3 kernels4." Others saw a less evocative ad.

A week later, subjects who saw the vivid ad were twice as likely to believe they'd tried this fictional5 product as were subjects who saw the plain ad. In fact, the believers were as confident that they had tried the popcorn as were people who actually ate popcorn after seeing the fake ads. The study is in the Journal of Consumer Research.

Previous marketing6 surveys have shown that if you think you've tried something before, you tend to like it more and you're more likely to buy it. So next time you're about to grab a product that you know you love, stop and think: have you actually tried it? Or have ads just made you think you did.

Thanks for the minute. For Scientific American’s 60-Second Science, I’m Christopher Intagliata.


点击收听单词发音收听单词发音  

1 gourmet 8eqzb     
n.食物品尝家;adj.出于美食家之手的
参考例句:
  • What does a gourmet writer do? 美食评论家做什么?
  • A gourmet like him always eats in expensive restaurants.像他这样的美食家总是到豪华的餐馆用餐。
2 popcorn 8lUzJI     
n.爆米花
参考例句:
  • I like to eat popcorn when I am watching TV play at home.当我在家观看电视剧时,喜欢吃爆米花。
  • He still stood behind his cash register stuffing his mouth with popcorn.他仍站在收银机后,嘴里塞满了爆米花。
3 fluffy CQjzv     
adj.有绒毛的,空洞的
参考例句:
  • Newly hatched chicks are like fluffy balls.刚孵出的小鸡像绒毛球。
  • The steamed bread is very fluffy.馒头很暄。
4 kernels d01b84fda507090bbbb626ee421da586     
谷粒( kernel的名词复数 ); 仁; 核; 要点
参考例句:
  • These stones contain kernels. 这些核中有仁。
  • Resolving kernels and standard errors can also be computed for each block. 还可以计算每个块体的分辨核和标准误差。
5 fictional ckEx0     
adj.小说的,虚构的
参考例句:
  • The names of the shops are entirely fictional.那些商店的名字完全是虚构的。
  • The two authors represent the opposite poles of fictional genius.这两位作者代表了天才小说家两个极端。
6 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
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