自助业的革新：麦当劳，“配”你所爱

 　　The Wesley Chapel¹ McDonald's on State Road 54 is the only location in the state with the new Create Your Taste menu and self-ordering kiosks. The store is one of only 12 nationwide with both options.

　　国道54号（State Road 54）上的韦斯利教堂麦当劳店是全弗罗里达州唯一一家能提供“创建自己口味”菜单以及自助订购销售机的分店。全美国仅有12家麦当劳能使顾客享受这两种服务，韦斯利教堂的这家分店便是其中之一。

　　Customers at a McDonald's in Wesley Chapel can order their food at a self-service kiosk.

　　在韦斯利教堂麦当劳店，顾客们可以在自助机上点餐。

　　The new self-ordering kiosks and Create Your Taste menus are the latest for the burger giant trying to stay on top of the fast-food world.

　　这个汉堡剧透最新推出了新型的自助点餐机和"我创我味来"菜单，努力在快餐业维持其领头地位。

　　自助业的革新

　　"Our customers are telling us that's what they like, that's what they love, and that's what they want to continue to see us move forward with into the future," said John Frost, who has been the owner operator at this location for 35 years and jumped at the chance to have these kiosks.

　　约翰·弗罗斯特（John Frost）在这家分店做了35年的业主和运营商，这次他抓住机遇，引进了这些自助点餐机。他说道："我们的顾客告诉我们他们所喜爱的。而自助点餐机正式是他们的所爱，他们也想要继续见证我们向着未来前进。"

　　"We need to do something different to change the trajectory² of our business we have to stay relevant with our customers," Frost said.

　　弗罗斯特还表示："我们需要标新立异，从而改变生意轨迹。我们的商业要与顾客相关。"

　　There is even a new station devoted³ to preparing the Create Your Taste menu items and with a different look. The items take a little longer to prepare and then they're delivered to your table.

　　麦当劳甚至还有个新的门店正在筹备"我创我味来"菜单选项，显示的样子也有点不一样。（与排队点餐的食物相比）顾客在自助点餐机上点的那些食物需要更长的时间来准备，然后所点的食物就会被送上餐桌了。

　　"Yeah, I like that option, too, sit down, maybe do a little reading wait for it to come," Fettner said.

　　费特纳尔称："对，我也喜欢这种（点餐）选择。也许坐下读会儿书，我就能等到汉堡送上来了。"

　　But what about that self-ordering kiosk?

　　但关于自助点餐机的反馈如何呢？

　　"Little bit of a learning curve, but it's kind of playing with an iPad," said Fettner.

　　费特纳尔表示："需要学习一下（如何操作），但这就像是在玩iPad。"

　　"It's better than standing⁴ in line and trying to do it with everybody else. Plus it comes with a nice little basket, it's a little nicer dinning," said David Fowler.

　　大卫·福勒说："这比站着排队更好，还能迎合其他所有人。另外点好的汉堡是装在一个小篮子中，这样用餐更为精致。"

　　话说，魔都的筒子们不用羡慕，魔都有两家麦当劳也可以DIY自己的汉堡哒~

　　小编跑去尝试了一把，确实像个大iPad。首先是选面包，有两种面包可以选，当然也可以选不要面包只用生菜包住（确定这真的不是在闹？！）然后是肉饼，默认的是一块牛肉饼，当然觉得不够的筒子们请自行+1、+2、+3（貌似可以再加三块的样子，等反馈）；接下来是小菜，有生菜、番茄、洋葱和辣椒圈可以选；再接着是奶酪，可以选三种（小编瞎选的，反正也不知道其中区别在哪里）；然后是酱，第一眼看到了牛油果酱（哦！）就果断点了（选这种土豪酱要多加8块钱orz），总共有8种酱可以选；最后还可以加培根、鸡蛋、蘑菇和玉米片。

　　终于做完自己的汉堡啦~现在可以选择是否要配成套餐（套餐标配：薯条+饮料），也可以多加饮料、小食，反正多付钱就是了。全部搞定之后机器会吐出账单，拿到前台付款就可以了~付好钱之后会拿到一个带有好嘛的小圆盘，据说那是啥啥高科技，放到桌子上，这样送餐的店员就知道顾客坐在哪里了~

　　送上桌的汉堡是放在一块模板上的，虽然跟美国传说中的“小篮子”不一样，但也比塑料餐盘里纸包着的汉堡看起来好些，汉堡上插一个小旗子，仿佛又进一步显得自己DIY的汉堡要高级一点点了呢~

　　接下来就是吃喽~话说小编旁边桌的一个特别瘦的妹子DIY的汉堡里面有三片肉饼好震惊……

1 chapel   

n.小教堂，殡仪馆

参考例句：

• The nimble hero,skipped into a chapel that stood near.敏捷的英雄跳进近旁的一座小教堂里。
• She was on the peak that Sunday afternoon when she played in chapel.那个星期天的下午，她在小教堂的演出，可以说是登峰造极。

2 trajectory   

n.弹道，轨道

参考例句：

• It is not difficult to sketch the subsequent trajectory.很容易描绘出它们最终的轨迹。
• The path followed by a projectile is called its trajectory.抛物体所循的路径称为它的轨道。

3 devoted   

adj.忠诚的，忠实的，热心的，献身于...的

参考例句：

• He devoted his life to the educational cause of the motherland.他为祖国的教育事业贡献了一生。
• We devoted a lengthy and full discussion to this topic.我们对这个题目进行了长时间的充分讨论。

4 standing   

n.持续，地位；adj.永久的，不动的，直立的，不流动的

参考例句：

• After the earthquake only a few houses were left standing.地震过后只有几幢房屋还立着。
• They're standing out against any change in the law.他们坚决反对对法律做任何修改。