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2006年NPR美国国家公共电台十月-iPod Digital Music Player Turns Five

时间:2007-07-20 09:01来源:互联网 提供网友:joly   字体: [ ]
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On Mondays, the Business Report focuses on technology and that is appropriate because this Monday is the birthday of iPod. The digital music player debuted2 five years ago today. Here's NPR's Laura Sydell.

The singer Madonna has never been one to miss out on a trend. The iPod is no exception. When Madonna finally let the online iTune store carry her music, she made an appearance via videophone at the 2005 Macworld Conference in San Francisco. Apple CEO Steve Jobs asked her if she had an iPod.

Of course I do.

Which one?

That's so dumb (thanks to google).

The iPod has become a symbol of the fusion3 of music and technology. But it wasn't the first MP3 player on the market. There were others, says industrial designer Mark Dirsk.

There were a lot of MP3 players that were (like) overly styled Ferraris with multiple buttons and nobody could figure out how to do.

Five years ago today when Steve Jobs introduced the iPod he dwelled on its beautiful design and simplicity4.

It's stainless5 steel. It's really, really durable6. It's beautiful. Boom, that's iPod. I happen to have one right here in my pocket, my friend.

67 million of the digital music players have been sold to date according to Apple. Industry analysts7 say the iPod has cornered 75% of the MP3 market.

But a visiting professor at Carnegie Mellon University says with the iPod, Apple made the experience of downloading music to a portable player easy.

They have managed to take the technology out of the experience itself. The experience really has everything to do with the music, and anything beyond that falls to the side. You are really about getting your music, accessing your music and the culture that surrounds that.

It wasn't hard to learn to use the iPod. Connect it to your computer, buy some songs at the iTunes store, or rip them from CDs you own. The wheel on the front of the digital screen made it easy to find songs. With the first iPod, users could hold 1,000 songs in their pocket and listen without recharging the battery for 6 or more hours, although there had been complaints that the batteries don't last as long as advertised. Rubber Briner, an industrial designer who once worked at Apple says there is a reason the company was able to succeed while others had failed. Steve Jobs, notorious perfectionism, and his emphasis on the consumer experience.

If you cannot open the box up and take it out and look at a few things on the" how to get started" card and be up and running. I feel like somebody hasn't done their job, and that's why I think Apple has always been really great.

Apple has also done a remarkable8 marketing9 job, says Briner. With hip10 colorful iPod commercials where the iconic white earbuds hang down from the heads of dancing figures. Even prominent pop musicians like Bob Dylan have performed in ads.

But what goes up can indeed go down.

The iPod has its vulnerabilities. Since it created the iPod five years ago, Apple has just streamlined the original design and come out with variations on the theme. Video capabilities12, the Nano, the Shuffle13, industrial designer Mark Dirsk says sometimes success can stifle14 creativity even at an innovative15 company like Apple.

They are the grand-daddy out there right now. They're gonna have some trouble staying fresh with that unless they take the same kind of risks that they did before.

Dirsk and others say Apple will also have to see if the design lendss itself to new technologies. Microsoft will be coming out with a competing player in November that will allow users to exchange songs wirelessly16. While competing companies are looking for a design that will be the next hit, pictures of the most touted18 competition, the anticipated Microsoft Zune, show it looks an awful lot like the iPod.

Laura Sydell, NPR News, San Francisco.
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Vocabulary
appropriate: suitable, acceptable or correct for the particular circumstances.
debut1 : v. to perform or be performed in public for the first time:
He debuted at Carnegie Hall in New York in 1994.
miss out: to lose an opportunity to do or have something:We will be repeating the questions later. So you won’t miss out.
fusion noun. the process or result of joining two or more things together to form one:the fusion or copper19 and zinc20 to produce brass21. The movie displayed a perfect fusion of image and sound.
dwell on/upon sth: to think or talk a lot about sth, especially sth it would be better to forget: So you made a mistake, but there’s no need to dwell on it.
corner the market (in sth): to get control of the trade in a particular type of goods: They’ve cornered the market in silver.
iconic adj. acting22 as a sign or symbol of sth.
streamline11 v: to make a system, an organization etc. work better.The production process is to be streamlined.
stifle v. to prevent sth from happening; to prevent a feeling from being expressed: She managed to stifle a yawn. / They hope the new rules will not stifle creativity.
lend sth (to sb/sth)|lend (sb/sth) sth: to give a particular quality to a person or a situation: The setting sun lent an air of melancholy23 to the scene./ Her presence lent the occasion a certain dignity.
tout17 v. to try to persuade people to buy something by telling them about it, especially loudly and inpublic.
dumb often offensive1. lacking the power of speech 2:SILENT 3: STUPID - dumbly adv.

点击收听单词发音收听单词发音  

1 debut IxGxy     
n.首次演出,初次露面
参考例句:
  • That same year he made his Broadway debut, playing a suave radio journalist.在那同一年里,他初次在百老汇登台,扮演一个温文而雅的电台记者。
  • The actress made her debut in the new comedy.这位演员在那出新喜剧中首次登台演出。
2 debuted b3e2d85131439fe8678f6628fda0ec90     
初次表演,初次登台(debut的过去式与过去分词形式)
参考例句:
  • In late 2003 a full-size SUV, the Pathfinder Armada, debuted. 2003年末,全尺寸SUV的探路者无敌舰队,推出。
  • The album debuted at number two and quickly went platinum. 专辑一亮相就荣登排行榜第二名,很快就取得了白金销量。
3 fusion HfDz5     
n.溶化;熔解;熔化状态,熔和;熔接
参考例句:
  • Brass is formed by the fusion of copper and zinc. 黄铜是通过铜和锌的熔合而成的。
  • This alloy is formed by the fusion of two types of metal.这种合金是用两种金属熔合而成的。
4 simplicity Vryyv     
n.简单,简易;朴素;直率,单纯
参考例句:
  • She dressed with elegant simplicity.她穿着朴素高雅。
  • The beauty of this plan is its simplicity.简明扼要是这个计划的一大特点。
5 stainless kuSwr     
adj.无瑕疵的,不锈的
参考例句:
  • I have a set of stainless knives and forks.我有一套不锈钢刀叉。
  • Before the recent political scandal,her reputation had been stainless.在最近的政治丑闻之前,她的名声是无懈可击的。
6 durable frox4     
adj.持久的,耐久的
参考例句:
  • This raincoat is made of very durable material.这件雨衣是用非常耐用的料子做的。
  • They frequently require more major durable purchases.他们经常需要购买耐用消费品。
7 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家,化验员( analyst的名词复数 )
参考例句:
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
8 remarkable 8Vbx6     
adj.显著的,异常的,非凡的,值得注意的
参考例句:
  • She has made remarkable headway in her writing skills.她在写作技巧方面有了长足进步。
  • These cars are remarkable for the quietness of their engines.这些汽车因发动机没有噪音而不同凡响。
9 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
10 hip 1dOxX     
n.臀部,髋;屋脊
参考例句:
  • The thigh bone is connected to the hip bone.股骨连着髋骨。
  • The new coats blouse gracefully above the hip line.新外套在臀围线上优美地打着褶皱。
11 streamline dtiwk     
vt.使成流线型;使简化;使现代化
参考例句:
  • We must streamline our methods.我们必须简化方法。
  • Any liquid or gas passing it will have streamline flow.任何通过它的液体或气体将呈流线型的流动。
12 capabilities f7b11037f2050959293aafb493b7653c     
n.能力( capability的名词复数 );可能;容量;[复数]潜在能力
参考例句:
  • He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大,自视甚高。 来自辞典例句
  • Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为,标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓
13 shuffle xECzc     
n.拖著脚走,洗纸牌;v.拖曳,慢吞吞地走
参考例句:
  • I wish you'd remember to shuffle before you deal.我希望在你发牌前记得洗牌。
  • Don't shuffle your feet along.别拖着脚步走。
14 stifle cF4y5     
vt.使窒息;闷死;扼杀;抑止,阻止
参考例句:
  • She tried hard to stifle her laughter.她强忍住笑。
  • It was an uninteresting conversation and I had to stifle a yawn.那是一次枯燥无味的交谈,我不得不强忍住自己的呵欠。
15 innovative D6Vxq     
adj.革新的,新颖的,富有革新精神的
参考例句:
  • Discover an innovative way of marketing.发现一个创新的营销方式。
  • He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
16 wirelessly 9cf7b6b54adbdbcf4be7f6db9924bae9     
不用电线的,用无线电波传送的
参考例句:
  • I heard it on the wireless. 我是从无线电收音机里听到的。
  • There are a lot of wireless links in a radio. 收音机里有许多无线电线路。
17 tout iG7yL     
v.推销,招徕;兜售;吹捧,劝诱
参考例句:
  • They say it will let them tout progress in the war.他们称这将有助于鼓吹他们在战争中的成果。
  • If your case studies just tout results,don't bother requiring registration to view them.如果你的案例研究只是吹捧结果,就别烦扰别人来注册访问了。
18 touted 00151f908b31d984fd20d8b48dba34f3     
v.兜售( tout的过去式和过去分词 );招揽;侦查;探听赛马情报
参考例句:
  • She's being touted as the next leader of the party. 她被吹捧为该党的下一任领导人。
  • People said that he touted for his mother and sister. 据说,他给母亲和姐姐拉生意。 来自辞典例句
19 copper HZXyU     
n.铜;铜币;铜器;adj.铜(制)的;(紫)铜色的
参考例句:
  • The students are asked to prove the purity of copper.要求学生们检验铜的纯度。
  • Copper is a good medium for the conduction of heat and electricity.铜是热和电的良导体。
20 zinc DfxwX     
n.锌;vt.在...上镀锌
参考例句:
  • Brass is formed by the fusion of copper and zinc.黄铜是通过铜和锌的熔合而成的。
  • Zinc is used to protect other metals from corrosion.锌被用来保护其他金属不受腐蚀。
21 brass DWbzI     
n.黄铜;黄铜器,铜管乐器
参考例句:
  • Many of the workers play in the factory's brass band.许多工人都在工厂铜管乐队中演奏。
  • Brass is formed by the fusion of copper and zinc.黄铜是通过铜和锌的熔合而成的。
22 acting czRzoc     
n.演戏,行为,假装;adj.代理的,临时的,演出用的
参考例句:
  • Ignore her,she's just acting.别理她,她只是假装的。
  • During the seventies,her acting career was in eclipse.在七十年代,她的表演生涯黯然失色。
23 melancholy t7rz8     
n.忧郁,愁思;adj.令人感伤(沮丧)的,忧郁的
参考例句:
  • All at once he fell into a state of profound melancholy.他立即陷入无尽的忧思之中。
  • He felt melancholy after he failed the exam.这次考试没通过,他感到很郁闷。
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TAG标签:   npr  公共电台  digital  music
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