华盛顿邮报 “霉霉经济学”效应拉动美国GDP（8）

    So, Taylor Swift¹ has brought in all of this money for herself and for the United States economy, but what's been her impact² on the music world, especially with this tour?

    泰勒·斯威夫特为自己赚了一大笔钱，也为美国经济带来了一大笔钱，不过，她，尤其是她的这次巡演，对音乐届有什么影响？

    I think other artists are seeing the extreme hype and coverage³ around this tour and taking ideas from it.

    我想其他艺人会看到这次巡演的大肆宣传和报道，并会从中汲取灵感。

    I mean, it's -- You know, artists, obviously⁵, always, you know, sing their oldest hits that people love, but there is something about putting it in Eras⁶ or putting it in a kind of timeline that is really appealing to audiences that you aren't just getting, you know, the new music and then some of the old hits, but just everything in between.

    显而易见，艺人们总是会唱人们喜欢的曾经爆火的老歌，但是在时代巡演上，或是时间线上，真正吸引观众的不仅仅是听到一些新歌或是一些热门的老歌，而是介于两者之间的歌曲。

    So when I saw the Jonas Brothers did -- I believe it was called, like, Five Albums, One Night, it was kind of similar.

    乔纳斯兄弟的名为“一晚五专”的巡演，与泰勒·斯威夫特的巡演有点类似。

    And even -- you know, I cover country music a lot.

    我报道了很多有关乡村音乐的事情。

    And I saw Wynonna Judd is planning to do kind of, from start to finish, two of her earlier albums, and that I was, like, "Oh, it's, like, Wynonna Judd's earliest eras."我看到薇诺娜·贾德计划将她的前两张专辑从头到尾重录一遍，我心想：“有点像是薇诺娜·贾德的早期时代。”

    And so even I'm kind of thinking of it in that framing⁷ now, and I think that's something that will affect a lot of artists going forward, as they consider how they can have a similar impact.

    即使我现在会在那个框架下进行思考，但我认为这将会影响很多未来的艺人，因为他们会考虑如何产生类似的影响。

    Stepping back, what does Taylor's success in this moment tell us about what's happening around us?

    退一步讲，泰勒·斯威夫特此时此刻的成功揭示了我们周围正在发生什么?

    Why does this matter outside of, you know, these billions of dollars and her own star power?

    除了数十亿美元和她自己的明星影响力外，为什么这很重要?

    I think one thing that has stuck with me as her kind of economic impact and financial power continues, especially with the "Eras Tour" movie, which just opened, which earned close to $100 million in its opening weekend,我觉得有一件事让我印象深刻，因为她的经济影响力和经济实力仍在继续，特别是刚刚上映的电影《时代巡演》，这部电影在首映周末就获得了近1亿美元的票房。

    yeah, is kind of what this says, and I was interviewing someone for a story about the "Eras Tour" movie,对，我正在为一个关于《时代巡演》电影的故事采访一个人，and she said it was just so nice to kind of feel like this summer that women could enjoy things they love without feeling ridiculed⁸, which sadly, often happens.

    她说这个夏天女性可以享受她们喜欢的东西而不会感到被嘲笑(可悲的是，被嘲笑时有发生)，这种感觉很好。

    Between Taylor Swift and Beyonce and the "Barbie" movie, women just showed up this summer with a ton of spending power and kind of showed what happens when, yeah, again, people do take the things that women like seriously.

    从泰勒·斯威夫特，到碧昂斯，再到电影《芭比》，女性们在这个夏天展现出巨大的消费能力，这从某种程度上再次说明，当人们认真对待女性喜欢的东西时会发生什么。

    And again, I know there were a lot of men who enjoyed all of this, as well, but I think that is something that really stuck out for a lot of fans who looked around and saw a lot of women in these spaces.

    再次说明一下，我知道也有很多男性喜欢这些，但我觉得，女性粉丝真的很显眼，因为环顾四周就会发现这些地方女性很多。

    And, yeah, it just meant a lot to them. But, also, this is just a really unusual cultural moment.

    是的，这对她们来说意义重大。但同时，这也是一个非常不寻常的文化时刻。

    I mean, we are in an era⁴, to borrow a term, where everything is so divided and so splintered, everyone sees different things on their own algorithms, and Taylor Swift is really one of the few cultural figures that is just part of the monoculture, and I think that's pretty significant⁹ now.

    借用一句话，我们正处于一个时代，在这个时代，一切都是如此的分裂和破碎，每个人在自己的算法上看到的东西都不一样。泰勒·斯威夫特是一元化社会中为数不多的文化人物，我认为这一点现在非常重要。

    I think it'll be pretty significant historically, and I think it's something that everyone should care about, not just those people who are fans of her music.

    纵观历史，我认为这意义重大，我认为这是每个人都应该关心的事情，而不仅仅是那些喜欢她音乐的人所关心的事情。

1 swift   

n.雨燕，大滚筒；adj.迅速的，快的，敏捷的，立刻的；adv.迅速地，敏捷地

参考例句：

• He is swift to hear,but slow to speak.他听力敏锐，但不善言辞。
• He made a remarkably swift recovery.他康复得相当快。

2 impact   

n.冲击，碰撞；影响；vt.装紧，压紧

参考例句：

• The computer had made a great impact on modern life.计算机对现代生活产生了巨大的影响.
• How will the war impact on such a poet?战争对这样一个诗人会产生什么影响？

3 coverage   

n.报导，保险范围，保险额，范围，覆盖

参考例句：

• There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
• This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。

4 era   

n.时代，年代，纪元，阶段

参考例句：

• We are living in the information era.我们生活在信息时代。
• We are living in a great historic era.我们正处在一个伟大的历史时代。

5 obviously   

adv.显然；明白地

参考例句：

• Obviously they were putting him to a severe test.显然他们是在给他以严峻的考验。
• Obviously he was lying.显然他是在撒谎。

6 eras   

n.纪元，年代（era的复数形式）

参考例句：

• Stealing salt was considered a major crime during some eras of history. 在某些历史时期，曾把偷盐定为大罪。 来自辞典例句
• Usually, historical eras are defined by accomplishments analyzed with the benefit of contextua1 hindsight. 如何定义具有重在历史意义的时代呢？这取于这时代中所取得的成就对历史语境的事后影响。 来自英汉非文学 - 生命科学 - 生物技术的世纪

7 framing   

n.构架； 框架； 骨架； 构架系统

参考例句：

• The government is framing a new bill to put a cap on gambling. 政府正在制定新的法案以对赌博加以限制。 来自《简明英汉词典》
• Why may not several Deities combine in contriving and framing a world? 为什么不可能是数个神联合起来，设计和构造世界呢？ 来自哲学部分

8 ridiculed   

v.嘲笑，嘲弄，奚落( ridicule的过去式和过去分词 )

参考例句：

• Biosphere 2 was ultimately ridiculed as a research debade, as exfravagant pseudoscience. 生物圈2号最终被讥讽为科研上的大失败，代价是昂贵的伪科学。 来自《简明英汉词典》
• She ridiculed his insatiable greed. 她嘲笑他的贪得无厌。 来自《简明英汉词典》

9 significant   

adj.相当数量的；意义重大的；意味深长的

参考例句：

• Your success today may be significant for your whole future.你今天的成功对你的整个未来可能是重要的。
• She cast him a significant smile.她向他投去意味深长的一笑。