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商业书信英语 第八单元

时间:2009-12-08 01:54来源:互联网 提供网友:密战   字体: [ ]
[00:02.22]When a company does not have a branch office or repressentative abroad but wants to debelop its markets.
[00:10.55]it ogten seeks the help of agents.
[00:13.61]who may be either an individual
[00:16.30]or a firm employed to act a middleman on behalf of the pricipal,but in their own names.
[00:22.65]For example,an agent may help an exporter in establishing marketing1 channels and increase the exporter sales in that country.
[00:32.05]An exporter may have commision agents residing in the importer's country to push the sale of a certain article on its behalf
[00:40.75]while an importer may appoint commission agents in the exporter's country to buy on its account.
[00:47.15]Al long as a company tkes it into consideration to apoint an agent,
[00:51.72]it should start from an investigation2 in detail into any rlevant,worthy3 information of  prospective4 agents such as the qualifications,experience and personal qualites.
[01:04.89]The would-be agent should be a respevtable and experienced businessman with long-term established position and distinguished5 reputation.
[01:15.18]He has the efficient organization and facilities to do a good job.
[01:19.75]He has a long-term interest in handing the exporter's product and has established connections in the market.
[01:28.08]An agent appointed should keep abreast6 of local martet conditions and the market for operation.
[01:34.01]He knows better what goods local people welcomemost and what prices the market will bear.
[01:40.65]He offers many more valuable services and information to the exporter.
[01:45.59]The terms and conditions of agency should be made clear and definite before theagreement is signed by the parties concerned.
[01:55.51]They are as follows:the principal and the agent;the type and the nature of the agency
[02:02.62](e.g.general agency,exclusive agency or sole agency and agency;a buying agent for importer,a del credere agent for merely transmitting orders,a home agent,and an overseas agent).
[02:21.24]the products the agent appointed for;the territory to be concerned;
[02:26.65]the agent's authority granted by the principatl;the duties of agent and principal;
[02:32.71]the duration of the agency;commission for the agent;
[02:36.81]detail fo expenses to be allowed such as for faxes and telephone calls;
[02:41.99]the law governing the agreement and the method of arbitration7 in case of the event of dispute.
[02:47.58]The matters and so much and so on are especially important when foreign agents are appointed since they will working without local suppervision or control.
[02:58.81]They must handle business transactions in strict accordance with the provisions of the agency  agreement signed between himself and his principal.
[03:09.02]Opening Sentence
[03:11.19]We learn that you are looking for a reliable firm which has good relations in electric apperatus line to be your representative in Hong Kong.
[03:22.81]We are planning to appoint an agent with an efficient sales organization in the area to promote the development of our market.
[03:32.40]Your proposal is apreciated that you offer your services in sales of our products on a sole agency basis,
[03:40.45]but first of all we find it necessary to know the regular quantity you guarantee to sell monthly.
[03:47.32]We are writing to inquire whether we could perhaps begin discussing on arrangement whereby we handle your camera exclusively in the UK.
[04:00.12]We are happy to receive your letter of 21 July that is with copy of your formal agency agreement and the copy of your catalogue.
[04:10.88]Middle Part
[04:12.81]We would like to obtain the opportuities to expand our service to your company.
[04:18.09]Agents play roles of manufacturer's marketing arm which can keep them informed of lastest developments and their eyes and ears in the marketplace.
[04:28.96]We are interested in expanding our business in remote areas though we are represented in many Asian countries where our goods are selling well.
[04:39.35]We are well-known also for ourexperienced staff of sales repressentatives who can carry out your sales program.
[04:48.94]During my agency with YongFang Company I had first-hand experience of promoting cosmetics8 which will be helpful for me to act as agent for the sale of your products.
[05:01.22]As our exclusive agent,you should undertake neither to sell any competitive products of any other mannfactacturers nor reexport our products to any other areas outside your own.
[05:16.21]If you accept our application to be agents for sales of your furniture,we should like to able to discuss with you about the commission rate.
[05:26.14]If you are not already represented in Paris,we should like to offer our services as your agents.
[05:32.30]We would like to offer a trial period of twelve months.If everything goes successfully,we can renew the agency agreement on this expiry.
[05:42.23]We used to represent ABC Company ,one of your rivals ,but as they have established their own branch in the district and longer need our services,we are now free to offer ourselves as your agents.
[05:57.90]Closing Sentence
[05:59.78]As this a worthy proposal,we are convinced that it will have your approval.
[06:04.72]As soon as the agency agreements is signed ,we will take pleasure in drawing up a circular immediately for distribution to our customrers making an announcement of your appointment as our agents.
[06:18.64]If you offer us this chance os agency we should make every effort to further your interests.
[06:24.34]We would be grateful for your recommendation of a reliable and competent firm as our representative.
[06:32.05]We evpress our heartful gratitude9 for your offering us this opportunity to take up your agency here.
[06:40.67]We understand that your corporation is not yet represented in Taiwan,and ,therefore,we write to offer our services in this respect.
[06:52.29]We are sure that you know very well the advantage of representation .
[06:56.63]This is especially necessary when foreign producers or exporters want to do a large volume of business with Taiwan,because all military and industrial purchases are done by open tenders.
[07:12.01]It is only through a regular represntative that you will have a chance to offer or bid in time ans effentively.
[07:21.13]The International Trading Company is a well-knoen firm with 30 years of history and integrty in China's foreign trade.
[07:30.12]We have very good connections with the procurement10 agencies and government enterprises.
[07:36.31]We know how to meet tender requirements and could handle them effectively and sucessfully.
[07:42.08]We shall be very much pleased to act as your sole distributor in Taiwan for your products.
[07:47.30]We like to have exclusive arrangements with you.
[07:50.28]Please kindly11 consider our request and give us your consent in appointing us as your exclusive representatives in China for mutual12 benefit.
[08:01.46]We hope to receive the detailed13 tetailed terms under such distributor's agreements.
[08:06.58]Please also let us know the percentage of commissions which you will give us in each transaction.
[08:12.25]Looking forward to recriving your favorable reply,we remain.
[08:16.54]Very truly yours.
[08:21.81]Our dealing14 with you in the past six months have given us the impression that your firm has no representatives in Chins
[08:30.35]in the distribution of your pricipals' products produced in America.
[08:34.77]As our transactions have been very satisfactory to you,
[08:38.64]we now like to offer our services in a regular manner.
[08:42.29]We wish to be your exclulsive representatives in Taiwan beginning from this year;in other words,we like to serve as sub-agent.
[08:52.69]To be more specific ,we wish to say that we are interested in American drugs ,for we are already representing in a few other lines,and the Chinese public are in need of new preparations and antibiotics15.
[09:08.49]We hope you will be good enough to accept to accept our proposal and let us know your terms and conditions ,expecially the amount of commission or discount which you will be willing to give us.
[09:21.61]Very truly yours.
[09:23.80]Dear Sirs
[09:24.98]We take the liberty to write you this letter to ask if you are already represented in South Korea,as we are interested in acting16 as your sole agents for the sale of your bicycles both for adults and for children to our country.
[09:43.11]We are one of the largest,long-standing17 establishments in all kinds of machines.
[09:48.33]We have better knowledge of the market here and good business relation with the domestic wholesalers and the leading retailers18.
[09:58.47]We visited your stand at Shanghai Bicycle Exhibition the other day,and we think the high quality,attractive design and reasonable prices of your bicycles will appeal to our customers.
[10:12.05]We fell confident that if you give us any opportunity to deal in your goods,the result will be entirely19 satisfactory to both of us.
[10:21.64]We handle a compule of other agencies ,but they are i non-competing lines.
[10:26.05]As to our financial standing and reliability,we wish to refer you to our bank or the other manfacturers which we cooperate with.
[10:36.13]They will offer you the first-class references that prove us agents of the highestintegirty.
[10:42.32]We are looking forward to your favorable reply.
[10:45.43]Yours faithfully.


1 marketing Boez7e     
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 investigation MRKzq     
  • In an investigation,a new fact became known, which told against him.在调查中新发现了一件对他不利的事实。
  • He drew the conclusion by building on his own investigation.他根据自己的调查研究作出结论。
3 worthy vftwB     
  • I did not esteem him to be worthy of trust.我认为他不值得信赖。
  • There occurred nothing that was worthy to be mentioned.没有值得一提的事发生。
4 prospective oR7xB     
  • The story should act as a warning to other prospective buyers.这篇报道应该对其他潜在的购买者起到警示作用。
  • They have all these great activities for prospective freshmen.这会举办各种各样的活动来招待未来的新人。
5 distinguished wu9z3v     
  • Elephants are distinguished from other animals by their long noses.大象以其长长的鼻子显示出与其他动物的不同。
  • A banquet was given in honor of the distinguished guests.宴会是为了向贵宾们致敬而举行的。
6 abreast Zf3yi     
  • She kept abreast with the flood of communications that had poured in.她及时回复如雪片般飞来的大批信件。
  • We can't keep abreast of the developing situation unless we study harder.我们如果不加强学习,就会跟不上形势。
7 arbitration hNgyh     
  • The wage disagreement is under arbitration.工资纠纷正在仲裁中。
  • Both sides have agreed that the arbitration will be binding.双方都赞同仲裁具有约束力。
8 cosmetics 5v8zdX     
  • We sell a wide range of cosmetics at a very reasonable price. 我们以公道的价格出售各种化妆品。
  • Cosmetics do not always cover up the deficiencies of nature. 化妆品未能掩饰天生的缺陷。
9 gratitude p6wyS     
  • I have expressed the depth of my gratitude to him.我向他表示了深切的谢意。
  • She could not help her tears of gratitude rolling down her face.她感激的泪珠禁不住沿着面颊流了下来。
10 procurement 6kzzu9     
  • He is in charge of the procurement of materials.他负责物资的采购。
  • More and more,human food procurement came to have a dominant effect on their evolution.人类获取食物愈来愈显著地影响到人类的进化。
11 kindly tpUzhQ     
  • Her neighbours spoke of her as kindly and hospitable.她的邻居都说她和蔼可亲、热情好客。
  • A shadow passed over the kindly face of the old woman.一道阴影掠过老太太慈祥的面孔。
12 mutual eFOxC     
  • We must pull together for mutual interest.我们必须为相互的利益而通力合作。
  • Mutual interests tied us together.相互的利害关系把我们联系在一起。
13 detailed xuNzms     
  • He had made a detailed study of the terrain.他对地形作了缜密的研究。
  • A detailed list of our publications is available on request.我们的出版物有一份详细的目录备索。
14 dealing NvjzWP     
  • This store has an excellent reputation for fair dealing.该商店因买卖公道而享有极高的声誉。
  • His fair dealing earned our confidence.他的诚实的行为获得我们的信任。
15 antibiotics LzgzQT     
n.(用作复数)抗生素;(用作单数)抗生物质的研究;抗生素,抗菌素( antibiotic的名词复数 )
  • the discovery of antibiotics in the 20th century 20世纪抗生素的发现
  • The doctor gave me a prescription for antibiotics. 医生给我开了抗生素。
16 acting czRzoc     
  • Ignore her,she's just acting.别理她,她只是假装的。
  • During the seventies,her acting career was in eclipse.在七十年代,她的表演生涯黯然失色。
17 standing 2hCzgo     
  • After the earthquake only a few houses were left standing.地震过后只有几幢房屋还立着。
  • They're standing out against any change in the law.他们坚决反对对法律做任何修改。
18 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
19 entirely entirely     
  • The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
  • His life was entirely given up to the educational work. 他的一生统统献给了教育工作。
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