英国卫报:群众的力量(13)

London & Partners, the public-private partnership¹ set up by Boris Johnson in 2011 to promote the capital,

鲍里斯·约翰逊于2011年为推广伦敦而成立的公私合作机构伦敦发展促进署估计，

estimates that event leisure tourism contributed 2.8bn pounds to the city's economy in 2015 alone, 644m pounds of which was from overseas "events tourists".

仅在2015年，休闲活动旅游业就为伦敦经济贡献了28亿英镑，其中6.44亿英镑来自海外“活动游客”。

Increasingly, people come not for the UK per se, but the things happening in it.

越来越多的人不是为了英国本身而来，而是为了英国发生的事情。

Chief among these are sporting events, which generate more than 70% of major events-related spending in London (music is some way behind).

其中最主要的是体育赛事，在伦敦，它贡献了超过70%的重大活动相关消费（音乐活动则远远落后）。

Amid huge fanfare² in the past few years, a growing number of major international NBA, NFL and MLB games have come to London.

在过去几年的大肆宣传中，越来越多的大型国际比赛(NBA, NFL和MLB)都来到了伦敦举行。

According to London & Partners, 250,000 people have attended "NFL on Regent Street",

据伦敦发展促进署，25万人参加了在摄政街举行的NFL活动。

which isn't even an American Football game, just a promotional event for the idea of one.

它甚至不是一场美式橄榄球比赛，只是一种宣传活动。

Where there are crowds, there are consumers, and in the absence of state support,

哪里有人群，哪里就有消费者，在没有国家支持的情况下，

commercial sponsorship (itself rebranded as "partnership") tracks the events industry's every move.

商业赞助(其本身被重新命名为“合作伙伴关系”)跟踪活动行业的每一个动作。

Last year, the capital played host to the Virgin³ Money London Marathon, the Prudential RideLondon, the Guinness Six Nations and the EFG London Jazz Festival.

去年，伦敦举办了伦敦马拉松赛、保诚自行车节、六国橄榄球锦标赛和EFG伦敦爵士音乐节。

Meanwhile, Pride in London somehow managed to rack up 73 "partners" in 2019,

与此同时，“伦敦同志大游行”在2019年不知怎么地获得了73个“合作伙伴”，

from headline sponsors Tesco to PlayStation, the Scouts⁴, the London Stock Exchange, Revlon and Foxtons,

从头条赞助商特易购到索尼游戏机，英国童军总会，伦敦证券交易所，露华浓和福克斯顿。

amid criticisms that the politics has been drained out of it in favour of corporate⁵ "pinkwashing".

当时恰逢有人批评，政治已经被完全排除，取而代之的是企业的“粉红装饰”。

It's hard to refute the argument that the more carefully planned and managed a large event is,

很难驳斥这个论点，一项大型活动被计划和运营地越仔细，

the safer it is for those inside it, and the more the crowd will enjoy it.

参与的人就会越安全，群众也会越享受它。

Not only do you minimise the risk of injury or potential trouble,

不仅能最小化受伤和出现潜在麻烦的风险，

but everyone – not least the most vulnerable – benefits when you have accessibility for people with mobility⁶ issues,

而且能使每个人——尤其是那些最脆弱的人——受益，你可以为那些有行走问题的人提供便利，

the right number of toilets, the right number of exits, the right transport access, good sightlines, food and water and childcare facilities.

配备合适数量的厕所，合适数量的出口，恰当的交通通道，良好的视线，食物和水，以及托儿设施。

1 partnership   

n.合作关系，伙伴关系

参考例句：

• The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
• Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。

2 fanfare   

n.喇叭；号角之声；v.热闹地宣布

参考例句：

• The product was launched amid much fanfare worldwide.这个产品在世界各地隆重推出。
• A fanfare of trumpets heralded the arrival of the King.嘹亮的小号声宣告了国王驾到。

3 virgin   

n.处女，未婚女子；adj.未经使用的；未经开发的

参考例句：

• Have you ever been to a virgin forest?你去过原始森林吗？
• There are vast expanses of virgin land in the remote regions.在边远地区有大片大片未开垦的土地。

4 scouts   

侦察员[机，舰]( scout的名词复数 )； 童子军； 搜索； 童子军成员

参考例句：

• to join the Scouts 参加童子军
• The scouts paired off and began to patrol the area. 巡逻人员两个一组，然后开始巡逻这个地区。

5 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

6 mobility   

n.可动性，变动性，情感不定

参考例句：

• The difference in regional house prices acts as an obstacle to mobility of labour.不同地区房价的差异阻碍了劳动力的流动。
• Mobility is very important in guerrilla warfare.机动性在游击战中至关重要。