日本推出可美容的胶原蛋白啤酒

 　　In a bid to cash in on the latest beauty trend of consuming collagen, Japanese company ‘Suntory Holdings Ltd' has released a special brew¹ of collagen-infused beer.

　　为了在最近胶原蛋白美容的风潮中谋利，日本三得利公司（Suntory Holdings Ltd）推出一款特别酿造的胶原蛋白啤酒。

　　The trend has Japanese women believing that eating copious² amounts of collagen – the structural³ protein of connective tissues – will lead to beautiful, younger-looking skin. The seemingly innocuous trend has caught on rapidly – stores are filled collagen-laced beauty products, and women are willing to gulp⁴ spoonfuls of powdered collagen mixed into protein shakes. They also flock to restaurants that serve foods naturally high in collagen – pig trotters, chicken skin and shark fin⁵.

　　日本女性认为吃足够量的胶原蛋白——结缔组织的结构蛋白——能够变得漂亮，肌肤看起来更年轻。这个似乎无毒无害的概念快速地火了起来，商店陈列着贴有胶原蛋白字样的美容产品，女性们还乐意把胶原蛋白粉加到蛋白粉里一起服用。还有人去饭店享用天然的高胶原蛋白的食物，比如猪蹄、鸡皮和鱼翅。

　　But the collagen-infused beer, called ‘Precious', is a stroke of marketing⁶ genius – now women can get drunk and beautiful at the same time! Suntory announced the new product on April 7 – it is a light beer, containing 2 grams of collagen and 5% alcohol per can. Their tag declares: "Guys can tell if a girl is taking collagen or not."

　　但是名字叫"宝贵"的这种胶原蛋白啤酒真是营销天才的杰作——现在的女性们喝酒的同时还可以美容！三得利公司称新产品于4月7日投放市场。这是一种低度啤酒，酒精浓度为5%，每罐啤酒含2克的胶原蛋白。啤酒广告上的标签写着："男人们可以分辨出一个女孩是否在喝胶原蛋白。"

　　Unfortunately, experts disagree. They say that eating the protein has no proven anti-aging benefits. According to Dr. Ariel Ostad, collagen expert and Clinical Assistant Professor of Dermatology at New York University Medical Center, two grams "isn't enough collagen to make a remarkable⁷ difference for your skin's complexion⁸."

　　不幸的是，专家们并不同意这个观点。他们说，并没有证据能证明服用蛋白质有抗衰老的功效。阿里尔奥斯塔克博士（ Dr. Ariel Ostad）是胶原蛋白专家也是纽约大学医学中心临床皮肤科的助理教授，他表示："2克的胶原蛋白并不足以明显地改善你肌肤的情况。"

　　He also explained that the idea of a beautifying beer is an oxymoron, because alcohol is actually bad for the skin – it results in inflammation, puffiness, and irritation⁹. "The advertisement claiming that ‘guys can tell if a girl is taking collagen or not' is totally misleading," he added.

　　同时，他还解释道，能美容的啤酒是一个自相矛盾的点子，因为酒精对肌肤非常的不好——会让皮肤发炎、浮肿和过敏。"广告商所说的‘男人们可以分辨出一个女孩是否在喝胶原蛋白。'完全是在误导人。"他补充道。

　　Surprisingly, according to a Forbes news report, Suntory accepted that they can't vouch¹⁰ for the beers anti-aging effects. Public relations representative Taito Mikami said that they simply made the product because there are "findings that Japanese women wanted to take collagen."

　　根据福布斯新闻的报道，三得利公司竟接受了专家所说的‘他们无法证明这款啤酒有抗衰老的功能'的说法。公关代表Taito Mikam说他们做这款产品是因为他们"发现日本女性对胶原蛋白的需求很大。"

　　"So we created this regionally-marketed product to meet their needs," he revealed.

　　"因此我们创造了这个具有当地市场特色的产品去迎合消费者的需求。"他说道。

　　Well, collagen-infused beer sounds like a rip off, but maybe this astaxanthin-infused chocolate will do the trick?

　　这个胶原蛋白啤酒听起来颇有欺诈的意味，不过含虾青素的巧克力或许可以蒙骗过关？

　　Vocabulary

　　collagen: 胶原蛋白

　　copious: 很多的

　　innocuous: 无害的

　　oxymoron: 矛盾语

　　irritation: 刺激；过敏；发炎；疼痛

　　vouch for: 担保；保证

　　astaxanthin: 虾青素

1 brew   

v.酿造，调制

参考例句：

• Let's brew up some more tea.咱们沏些茶吧。
• The policeman dispelled the crowd lest they should brew trouble.警察驱散人群，因恐他们酿祸。

2 copious   

adj.丰富的，大量的

参考例句：

• She supports her theory with copious evidences.她以大量的例证来充实自己的理论。
• Every star is a copious source of neutrinos.每颗恒星都是丰富的中微子源。

3 structural   

adj.构造的，组织的，建筑（用）的

参考例句：

• The storm caused no structural damage.风暴没有造成建筑结构方面的破坏。
• The North American continent is made up of three great structural entities.北美大陆是由三个构造单元组成的。

4 gulp   

vt.吞咽，大口地吸（气）；vi.哽住；n.吞咽

参考例句：

• She took down the tablets in one gulp.她把那些药片一口吞了下去。
• Don't gulp your food,chew it before you swallow it.吃东西不要狼吞虎咽，要嚼碎了再咽下去。

5 fin   

n.鳍；(飞机的)安定翼

参考例句：

• They swim using a small fin on their back.它们用背上的小鳍游动。
• The aircraft has a long tail fin.那架飞机有一个长长的尾翼。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

7 remarkable   

adj.显著的，异常的，非凡的，值得注意的

参考例句：

• She has made remarkable headway in her writing skills.她在写作技巧方面有了长足进步。
• These cars are remarkable for the quietness of their engines.这些汽车因发动机没有噪音而不同凡响。

8 complexion   

n.肤色；情况，局面；气质，性格

参考例句：

• Red does not suit with her complexion.红色与她的肤色不协调。
• Her resignation puts a different complexion on things.她一辞职局面就全变了。

9 irritation   

n.激怒，恼怒，生气

参考例句：

• He could not hide his irritation that he had not been invited.他无法掩饰因未被邀请而生的气恼。
• Barbicane said nothing,but his silence covered serious irritation.巴比康什么也不说，但是他的沉默里潜伏着阴郁的怒火。

10 vouch   

v.担保；断定；n.被担保者

参考例句：

• They asked whether I was prepared to vouch for him.他们问我是否愿意为他作担保。
• I can vouch for the fact that he is a good worker.我保证他是好员工。