R: Our program today is about the eightieth, anniversary of the Anchorage-to-Nome dog sled race. Mr Parks, can you tell us something about the history of the race? P: The first race wasn't a competition, but it was a race against time. Eighty years a...
In the spring of 1845, my father read a book about California. This account of the wonderful land beyond the Rocky Mountains gave him the idea to move there. Less than half a year later we packed all our things onto a wagon and left our farm. It was...
PLANNING AN ADVERTISING CAMPAIGN The planning of an advertising campaign usually begins long before the product is introduced to customers. Advertisement professionals meet with representatives of the company to discuss how the product should be pre...
Talk is cheap, but in the world of advertising, the right word at the right time can make millions. The language used in ads differs from ordinary language. Ad-makers choose words and brand names very carefully in order to create a positive image of...
Ads are tbund almost everywhere -- they are broadcast on TV and over the radio, posted on the Intemet and printed in newspapers and on posters in our cities. Advertising is a highly developed industry. The develooment of radio, television and other m...
The study of natural history is not something to be left to biologists. In fact, their capacity in terms of the time they can spend away from their offices is very limited. Even if all professors in universities and research institutes could devote a...
In his youth Charles Darwin enjoyed all the freedom to experiment and do whatever he liked. The study of physics, chemistry, and later botany, was his hobby. At the age of 22, Darwin was invited to join the scientific expedition on the Beagle. During...
Before the eighteenth century, botany was merely a branch of medicine. Until then, mostly doctors and surgeons studied herbs. Attempts had been made by others to classify plant species into groups, but the breakthrough came with the work of Carl Lin...
Australia was discovered about 53,000 years ago. It is possible that the first people crossed into Australia from Asia on a great land bridge when the water level of the oceans was lower. The first Australians are often called Aborigines, which means...
Australia is as old as time. It was probably once connected to South America, but the continents separated as the earth's plates moved. Having been separated from other continents for millions of years, Australia has many plants and animals that cann...
