Apple is about the Mac OS. We're going to be doing other things, because we're creative people. But, at the core, Apple is about the Mac OS. All of the fears that I've heard from people, that we're abandoning it, are absolutely not true. Our latest r...
And that brand, if you asked in what are the five greatest brands in the worlds if you ask, when you ask a professional as this question. You know I think Nike would be on everybody's list; Coca Cola would be on everybody'list; Disney would be on eve...
So, you're going to see Apple proactively focusing much more on these two markets where it is very relevant. And both of these markets are growing over 20% a year. Now Apple share is shrinking in these markets slowly, but I think you're going to see...
But we haven't been doing a good enough job here. As an example, there is something like 10 to 15% of Mac sales which can be traced directly back to people using Adobe Photoshop as their power application, right? When was the last time you saw Adobe...
I'd like to just take a moment and thank the outgoing Board members. I think it has not heen an easy job to be a Board member of Apple over the last few years. These are very decent people and they've been trying very hard to do the right thing for t...
And then we're going to add four new Board members, the rest of the prior Board has resigned. We are gonna add four new Board members to carry die company forward. The first is Larry Ellison, CEO of Oracle. (Cheers) I hope that wasn't a boo I'm heari...
Focus on the relevance. Apple needs to find where it is still incredibly relevant and focus on those areas. It means to figure out its core assets are, and invest more in them, Apple has neglected its core assets for a while. It has to forge some mea...
So, what I see is the makings of a very healthy company with some extraordinarily talented people who are still just as passionate and committed to the dream of computing as they ever were. They need to come together and get a great plan and then sta...
Thank you very much for that warm welcome. Now I guess I'm going to have to give a speech. I came today to give you a status report on what's going on and to try and fill you in on some of the steps we're taking to get Apple healthy again. As you kno...
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