Recounting the scene years later, Jobs started to cry. 回忆当年的那一幕，乔布斯潸然泪下： This chokes me up, this really chokes me up. 想到这件事就会让我哽咽，真的让我哽咽。 It was so clear that Lee loved Apple so...
Here's to the Crazy Ones 致疯狂的人 Lee Clow, the creative director at Chiat/Day who had done the great 1984 ad for the launch of the Macintosh, 李克劳是Chiat/Day广告公司的创意总监，正是他为麦金塔电脑的上市打造了震撼...
Jobs realized that the image of Gates looming over him and the audience was a mistake. 乔布斯意识到盖茨的脸笼罩在他和观众们的头顶是个错误。 I wanted him to come to Boston, Jobs later said. That was my worst and stupidest sta...
I happen to have a special guest with me today via satellite downlink, he said, 今天我恰巧有位卫星连线的特殊客人...他说， and suddenly Bill Gates's face appeared on the huge screen looming over Jobs and the auditorium. 然后突然间...
During his Macworld keynote address, Jobs walked through the details of the Microsoft deal. 在Macworld大会的主题演讲中，乔布斯介绍了跟微软合作的细节。 At first there were groans and hisses from the faithful. 一开始，那些忠...
Gates and his chief financial officer, Greg Maffei, made the trip to Palo Alto to work out the framework for a deal, 盖茨和他的首席财务官格雷格马菲一起到帕洛奥图去设计合作框架， and then Maffei returned alone the followi...
When the leadership issue was partly resolved by Amelio's ouster, one of Jobs's first phone calls was to Gates. 当阿梅里奥的驱逐者部分地解决了领导权的问题后，乔布斯首先打电话的对象之一就是盖茨。 Jobs recalled:...
Under Amelio, the showdown had become explosive. 在阿梅里奥时期，微软跟苹果已经全面摊牌。 Microsoft refused to commit to developing Word and Excel for future Macintosh operating systems, which could have destroyed Apple. 微软拒绝...
The Microsoft Pact 微软契约 The climax of Jobs's August 1997 Macworld appearance was a bombshell announcement, 1997年8月，乔布斯在Macworld大会上演讲的高潮部分，是一个出人意料的公告， one that made the cover of both Ti...
He delivered a carefully crafted presentation, using no notes, on why Apple's sales had fallen by 30% over the previous two years. 他的演讲精雕细琢，不用笔记，解释了为什么苹果的销售额在两年间下滑了30%。 There are a l...
