For a few more weeks Jobs and the board kept looking for a permanent CEO. 接下来几个星期，乔布斯和董事会一直在寻找一位正式的CEO。 Various names surfaced -- George M. C. Fisher of Kodak, Sam Palmisano at IBM, Ed Zander at Sun...
iCEO iCEO As he was finishing work on the Think Different ad, Jobs did some different thinking of his own. 当非同凡想广告的制作接近尾声时，乔布斯有了些新想法。 He decided that he would officially take over running the compan...
Starting with the Think Different campaign, and continuing through the rest of his years at Apple, 从非同凡想宣传活动开始，并且在乔布斯在苹果公司的岁月里一直延续了下去的一个惯例， Jobs held a freewheeling three...
Ever since he left the apple commune, Jobs had defined himself, and by extension Apple, as a child of the counterculture. 自从参加了苹果农场之后，乔布斯就把自己定义为一个反主流文化的孩子，这个定义也延伸到了苹果...
The narration by Richard Dreyfuss worked well, but Lee Clow had another idea. 理査德德莱福斯读的旁白效果很好，但是李克劳有了另一个想法。 What if Jobs did the voice-over himself? 如果乔布斯自己读这段画外音会怎...
Most were Jobs's personal heroes. 这些人大多是乔布斯心目中的偶像。 They tended to be creative people who had taken risks, defied failure, and bet their career on doing things in a different way. 他们都富有创造性，敢于冒险，...
In order to evoke the spirit of Dead Poets Society, Clow and Jobs wanted to get Robin Williams to read the narration. 为了让人们联想到《死亡诗社》的精神，克劳和乔布斯想让罗宾威廉姆斯朗读这段旁白。 His agent said...
Jobs, who could identify with each of those sentiments, wrote some of the lines himself, 其中几句是乔布斯亲自撰写的， including They push the human race forward. 包括他们推动人类向前迈进那一句。 By the time of the Boston...
Jobs was as demanding as ever. When Clow's team flew up with a version of the text, he exploded at the young copywriter. 乔布斯一如既往地要求严格。当克劳的团队飞过去给他看一个版本的广告词时，乔布斯冲着年轻的广...
Jobs and Clow agreed that Apple was one of the great brands of the world, 乔布斯和克劳一致认为苹果是世界上最伟大的品牌之一， probably in the top five based on emotional appeal, but they needed to remind folks what was distinc...
