Jobs did have one supporter on the board. 在董事会里面，倒是有一个人一直都支持乔布斯。 In 1999 he had recruited the Bronx-born retailing prince Millard Mickey Drexler, 在1999年，乔布斯招来了布朗克斯区出生的零售界...
The Prototype 苹果样板店 When Jobs finally presented the idea, the board was not thrilled. 当乔布斯说出他开苹果零售店的设想时，董事会成员并未露出喜悦之情。 Gateway Computers was going down in flames after opening...
Johnson said that the size of a store signaled the importance of the brand. 约翰逊认为商铺的面积能够体现品牌的重要性。 Is Apple as big of a brand as the Gap? he asked. 他问道：苹果有GAP那么大牌吗？ Jobs said it was m...
When Johnson came back in January 2000 to be interviewed again, Jobs suggested that they take a walk. 2000年1月，约翰逊来参加第二轮面试，乔布斯建议他们一起出去走走。 They went to the sprawling 140-store Stanford Shopping...
The Customer Experience 顾客体验 Jobs hated to cede control of anything, especially when it might affect the customer experience. But he faced a problem. 乔布斯不喜欢失去对任何事情的控制，尤其是关系到顾客体验的事情。但...
At Apple his role became implementing Jobs's intuition, which he accomplished with a quiet diligence. 在苹果公司，他成了贯彻乔布斯直觉的角色。 Never married, he threw himself into his work. 他默默耕耘，全心投入工作，至...
Cook, the son of a shipyard worker, was raised in Robertsdale, Alabama, 库克是一个造船厂工人的儿子，在亚拉巴马州的罗伯茨代尔长大， a small town between Mobile and Pensacola a half hour from the Gulf Coast. 这是一个位于...
One of Jobs's great strengths was knowing how to focus. 乔布斯的一个过人之处是知道如何做到专注。 Deciding what not to do is as important as deciding what to do, he said. 决定不做什么跟决定做什么同样重要，他说，...
The problem Jobs faced was that running two companies was brutal. 乔布斯面临的问题是，同时管理两家公司是极其艰难的。 Looking back on it, he traced his health problems back to those days: 回想起来，他觉得自己的健康问...
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