Apps 应用程序 The iPad commercials were not about the device, but about what you could do with it. iPad广告没有介绍设备本身，而是讲述你可以用它做什么。 Indeed its success came not just from the beauty of the hardware but f...
So Vincent and Milner, along with the copywriter Eric Grunbaum, began crafting what they dubbed The Manifesto. 于是，文森特、米尔纳以及文案埃里克格伦鲍姆开始制作乔布斯想要的广告片，他们称之为宣言。 It would...
It took Vincent and his team two weeks to come up with an array of new options, 文森特及其团队花了两周时间拿出了一系列新的备选方案， and he asked to present them at Jobs's house rather than the office, hoping that it would b...
James Vincent had not taken a break in months. 为了做iPad的广告，詹姆斯文森特几个月都没有休息。 So when the iPad finally went on sale and the ads started airing, he drove with his family to the Coachella Music Festival in Palm S...
Advertising 广告 Jobs was not happy with the original ads for the iPad. 乔布斯对于iPad原来的广告并不满意。 As usual, he threw himself into the marketing, 像往常一样，他全身心投入营销工作之中， working with James Vi...
The question What's on your iPad? replaced What's on your iPod? 以前，人们会互相询问：你的iPod里面有什么？现在这个问题变成了：你的iPad上有什么？ Even President Obama's staffers, who embraced the iPad as a mark of t...
Jobs went to the Apple store in Palo Alto shortly before noon on April 5, the day the iPad went on sale. 4月5日中午之前，乔布斯来到帕洛奥图的苹果专卖店，这是iPad开始销售的日子。 Daniel Kottke -- his acid-dropping soul...
Most of the debate over the iPad centered on the issue of whether its closed end-to-end integration was brilliant or doomed. 关于iPad的大部分争论，都着眼于其封闭的端到端一体化系统是卓越的还是注定失败的。 Google wa...
The public carping subsided when the iPad went on sale in April and people got their hands on it. 4月，当iPad开始销售、人们亲手拿到它之后，公众的挑剔情绪开始消退。 Both Time and Newsweek put it on the cover. 《时代》杂...
There was also the requisite dismissal from Bill Gates. 比尔盖茨也少不了冷嘲热讽一番。 I still think that some mixture of voice, the pen and a real keyboard -- in other words a netbook -- will be the mainstream, he told Brent Schlender...
