When Jobs called Bewkes about making a deal for Time Inc. magazines on the iPad, 乔布斯致电比克斯，提出就时代集团旗下杂志载入iPad做一笔交易； he started off by warning that the print business sucks, that nobody really want...
The bigger problem at Time Inc. was the same as the one at the Times: 时代集团的问题和《纽约时报》一样： The magazine company did not want Apple to own its subscribers and prevent it from having a direct billing relationship. 该集团...
When one of the Times circulation executives insisted that the paper needed the email and credit card information for all of its subscribers, 《纽约时报》的一位发行主管坚持，报纸需要所有订阅用户的电子邮件和信用卡信息...
Jobs was particularly interested in striking a deal with the New York Times, 乔布斯尤其想要和《纽约时报》达成交易， which he felt was a great newspaper in danger of declining because it had not figured out how to charge for digital...
Right after the iPad launch event, Jobs traveled to New York in February 2010 to meet with executives in the journalism business. 2010年2月，iPad发布活动之后不久，乔布斯前往纽约同新闻界的髙管们会面。 In two days he saw R...
The day after the iPad launch, Jobs described to me his thinking on books: Amazon screwed it up. iPad发布第二天，乔布斯就向我讲述了自己对于图书的想法：亚马逊搞砸了。 It paid the wholesale price for some books, but star...
Publishing and Journalism 出版和新闻 With the iPod, Jobs had transformed the music business. 乔布斯用iPod改变了音乐产业。 With the iPad and its App Store, he began to transform all media, from publishing to journalism to television a...
The App Store created a new industry overnight. 应用程序商店在一夜之间创造了一个新的产业。 In dorm rooms and garages and at major media companies, entrepreneurs invented new apps. 创业者们在宿舍、车库，以及主流媒体...
Jobs soon figured out that there was a way to have the best of both worlds. 乔布斯很快就想到了一个两全其美的好办法。 He would permit outsiders to write apps, 他将允许外部开发人员编写应用程序， but they would have...
Board member Art Levinson was among those pushing to allow iPhone apps. 董事会成员亚瑟莱文森和一些人主张开放iPhone应用程序。 I called him a half dozen times to lobby for the potential of the apps, he recalled. 我给他打了很多...
