Lee Clow's advertising team at TBWA\Chiat\Day wanted to celebrate the iconic nature of the iPod and its whiteness 李克劳所在的TBWA\Chiat\Day广告公司的团队希望凸显iPod的独特内涵和白色外壳， rather than create more tradition...
The Whiteness of the Whale 白鲸的白 Jony Ive had been playing with the foam model of the iPod and trying to conceive what the finished product should look like 乔尼艾弗一直在摆弄iPod的泡沫模型，反复设想成品的样子， when a...
The most Zen of all simplicities was Jobs's decree, which astonished his colleagues, 所有的简洁中最为玄妙的是乔布斯让同事们大吃一惊的一个决定： that the iPod would not have an on-off switch. iPod上不能有开关键。 I...
One key insight Jobs had was that as many functions as possible should be performed using iTunes on your computer rather than on the iPod. 乔布斯还有一个重要的观点，那就是应该把尽可能多的功能集合在iTunes软件里，用计算...
He would go over each screen of the user interface and apply a rigid test: 他会浏览用户界面的每一个页面，并且会作严格的测试： If he wanted a song or a function, he should be able to get there in three clicks. 如果要找某一...
Next it was Phil Schiller's turn. Can I bring out my idea now? he asked. 接下来轮到了菲尔席勒发言：下面来说说我的点子。 He left the room and returned with a handful of iPod models, 他走出房间，然后拿来一堆iPod的模型...
Instead Jobs liked to be shown physical objects that he could feel, inspect, and fondle. 乔布斯希望在展示中看到实物，这样他就能够触摸、检阅和把玩。 So Fadell brought three different models to the conference room; 为此法德...
That's It! 就这个！ There are certain meetings that are memorable both because they mark a historic moment 总有一些值得铭记的会议，不仅是因为它们标志了一个历史性的时刻， and because they illuminate the way a leader...
Fadell and Rubinstein were fated to clash because they both thought that they had fathered the iPod. 法德尔和鲁宾斯坦注定要发生冲突，因为他们都认为自己是iPod之父。 As Rubinstein saw it, he had been given the mission by Jo...
He decided to force Fadell's hand. 鲁宾斯坦决定来硬的。 He gathered a roomful of the twenty or so people who had been assigned to the project. 他召集了一屋子的人，大约有二十几个，这些人都是负责iPod项目的。 When...
